Case
Year
2022
Design Duration
3 - 4 Weeks
Industry
Before launch, we analyzed Electro Tochka’s market and positioning. We studied customer behavior in the electronics niche - what drives purchases, what content works, and which platforms are most effective. We reviewed the brand’s Instagram, sales funnel, and communication to find improvement points. Competitor analysis revealed key trends and best practices. This research helped us develop a tailored strategy to grow the audience, strengthen recognition, and boost sales
We created a focused strategy to position the brand as a go-to for smart, affordable tech accessories. Our aim was a modern, trustworthy look that appealed to practical tech seekers. Instagram became the core channel, with a visual style showing real-life product use through engaging content. We launched targeted promos and ads to raise sales and order value. The brand voice was shaped to be friendly, clear, and helpful - building trust and standing out in a crowded market
