We conducted in-depth research to ensure the brand’s positioning aligned with its luxury market goals. This included analyzing the concierge service landscape, identifying trends in high-end lifestyle management, and understanding premium client expectations. We reviewed competitor offerings and aesthetics to define what would set L’été Concierge apart. At the same time, we outlined the ideal customer by examining behaviors, interests, and digital habits, and assessed key communication channels - especially the potential of Telegram. This groundwork shaped the strategy for the brand’s visual identity, tone, and digital funnel, all tailored for an elite experience